Sony Q3 / 2015: PlayStation selling , image sensor arrays having difficulty

Sony has just announced profits in Q3 / 2015 full of optimism, as follows: Operating profit reached $ 1.69 billion, $ 21.5 billion revenue. Net profit for the last three months of 2015 reached $ 1 billion, up 33% over the same period last year.

In it, the PlayStation 4 is truly the star of the team, the total sales of hardware and software was $ 4.89 billion PlayStation, up 10.5% over the same period last year. Recently Sony has announced that it has sold more than 35 million PlayStation 4. Profit before tax and interest from the gaming devices increased 45.5%, though it totally defeated with PS Vita last year.

Sony Pictures also noted in the last quarter with two cult films as James Bond 007: Spectra and Hotel Transylvania 2. Both have contributed to bring profit to $ 2.18 billion this division, up 26.9% over the same period last year. Meanwhile, the array of mobile phones decreased by 14.7%, operating profit is only $ 201 million despite launching more premium product appeal while reducing costs in R & D (Research & development) and marketing.

But of most concern at this point is the array of Sony devices, mainly the image sensor chip. This segment has been successful in recent years, but as demand decreased demand for smartphones, so the image sensor chip sales decrease is understandable, it also happens that resembles the batteries. This segment revenue reached $ 2.08 billion, down 12.6%

Sony is on track to maintain profit forecast at $ 1.17 billion and $ 1.58 billion figure profit in fiscal 2015, Sony will not be too hard to continue to fulfill their goals in the next quarter next.